• PATTERN OF INNOVATION PROCESSES IN NEW PRODUCT DEVELOPMENT: CASE STUDIES ON SME IN INDONESIA 

  Efrata, Tommy Christian; Radianto, Wirawan Endro Dwi; Marlina, Maria Assumpta Evi; Muhammad, Jawahir (Proceeding: International Conference on Humanities, Economy and Technology (ICHET, 2018), 2018-11)

  Product innovation is the key to success in small and medium enterprises. Despite that the process of new product development (NPD) in food manufacturing in small and medium scale has not often been studied. This study ...

• Structural Equation Modeling (SEM): Bergunakah bagi Penelitian Akuntansi? 

  Marlina, Maria Assumpta Evi (JIATAX - Journal Islamic Of Accounting And Taxes, 2018-09)

  Perkembangan penelitian dalam bidang akuntansi memberikan ruang yang semakin luas bagi para peneliti dalam melakukan penelitian. Penelitian dapat dilakukan dengan metode kualitatif ataupun kuantitatif. Penelitian kuantitatif ...

• WHAT IS THE MOST INFLUENTIAL FACTOR ON DECISIONS USING YOUTUBE AS A TOOL TO SUPPORT BUY OR SELL MEANS? (CASE STUDY SURABAYA CITY AND SURROUNDING AREA) 

  Tanamal, Rinabi (Journal of Theoretical and Applied Informtion Technology, 2019-10)

  In the era of communication technology which is getting faster and more eager to adapt, this change the pattern of human life. The increasing use of smart phones has also changed the way human seek information. YouTube is ...

• PENGARUH VARIABEL PERCEIVED USEFULNESS, TRUST, CONSUMER SATISFACTION, DAN INTENTION TO USE PADA PENGGUNAAN APLIKASI INSTAGRAM SEBAGAI MEDIA TRANSAKSI JUAL BELI 

  Alkent, Alkent; Tanamal, Rinabi (Business Management Journal, 2019-10)

  Along with the development of technology, lifestyle follows. The use social media as a medium of transaction, Instagram is one of them. Thus, came this research in regard in Trust, Perceived usefulness, Consumer Satisfaction ...

• The Influence of Brand Equity, Trust, Price, PEOU, PU on Online Based Crowdfunding Investment 

  Yulianto, Stefanus; Tanamal, Rinabi (Jurnal Teknologi Sistem Informasi dan Aplikasi UnPam, 2019-09)

  In this modern era, a lot of that affect the behavior of people in everyday life, such as economic, social, cultural, political, and technological progress. People are beginning to rely on technology to life their activities, ...

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