• Kecenderungan Pembelian Impulsif Online Ditinjau dari Penjelajahan Website Yang Bersifat Hedonis dan Jenis Kelamin pada Generasi Y 

  Renanita, Theda (Fakultas Psikologi Universitas Muhammadiyah Surakarta, 2017-05)

  Generasi Y merupakan generasi yang rentan terpapar oleh kemajuan teknologi informasi. Dalam proses transaksi jual beli, generasi Y begitu mudah mengakses informasi. Kondisi ini tentu dapat memberi dampak terhadap pola ...

• Faktor-Faktor yang Memengaruhi Intensi dan Perilaku Berwisata Masyarakat serta Implikasinya bagi Entrepreneurship Bidang Pariwisata 

  Renanita, Theda (Universitas Ciputra, 2015-09)

  This study aims to explain the tourism behavior through a model. The theoretical framework of this study is based on Fishbein and Ajzen’s Planned Behavior Theory (1975). Theoretically, humans’ intentions are mostly influenced ...

• Marketing Communication Strategy Through Social Media To Increase Children Book Sales 

  Wardaya, Marina (Binus University, 2016-09)

  The purpose of this research was to determine the marketing communication strategy of children's books through social media in increasing sales. Qualitative research methods with the interpretive paradigm and the ...

• Perilaku Konsumsi Media Pada Pria di Surabaya (Studi Pada Upaya Peningkatan Partisipasi KB Pria) 

  Teguh, Monika; Wono, Hilda Yunita (Universitas Kristen Petra, 2016-12)

  Kepadatan penduduk di Surabaya menyebabkan Pemerintah Kota Surabaya harus mengambil langkah strategis guna meningkatkan partisipasi masyarakat pada program Keluarga Berencana (KB). Saat ini program KB sudah banyak dijalankan ...

• Analisis Pengaruh Top Management Commitment terhadap Supplier Performance dan Suppier Relationship Management pada Hotel Budget di Surabaya 

  Soediro, Moses (Universitas 45 Surabaya, 2017-06)

  Businesses worldwide are going rapidly nowadays. Almost all business sectors are facing this situation, and trying to find strategics moves to keep survive and grow. In hospitality industry this situation are also force ...

• Entrepreneurship Perajin Batik Tulis Madura (Studi Kasus Perajin Batik Tulis di Desa Paseseh dan Telaga Biru, Kabupaten Bangkalan) 

  Sahertian, Juliuska (Universitas Ciputra, 2016-09-01)

  Penelitian ini diselenggarakan untuk mengetahui bagaimana status sosial ekonomi, pengalaman membatik, juga pengaruh status sosial ekonomi dan pengalaman membatik pada kemandirian/ karakter membentuk karakter entrepreneur ...

• Quantum Leap Strategy Industri Pariwisata Indonesia Dalam Menghadapi Masyarakat Ekonomi Asean (MEA) 

  Wahyudi, Alexander (Forum Manajemen Indonesia, 2015-11-10)

  In the last decade, almost all countries in the world are trying hard to develop the tourism potential to earn foreign exchange as much as possible. Likewise in Indonesia, each region seeks to develop the tourism potential ...

• Edupreneurship sebagai Strategi Daya Saing Usaha Mikro, Kecil, dan Menengah di Jawa Timur Menghadapi MEA 

  Wahyudi, Alexander (Universitas NU Surabaya, 2017-07)

  Education is the answer to disseminate entrepreneurial spirit and skills to the perpetrators of Micro, Small and Medium Enterprises (SME’s) in East Java. So education entrepreneurship education program that introduces the ...

• Pengaruh Business Process Reengineering Terhadap Business Process Performance Pada Hotel Budget di Surabaya 

  Oktavio, Adrie (Universitas 45 Surabaya, 2017-06)

  In such a tight business competition climate, the management of budget hotel is required to think of innovative and sustainable business strategies in order to survive and compete with other hotels in the long term. Business ...

• Tourism CSR by Blue Bird Taxi 

  Gde Satrya Widya Dutha, I Dewa; Tinus Lis Indrianto, Agoes (Universitas Mataram, 2015-07-29)

  One of the Corporate Social Responsibility action in the tourism field is seen in the popularization of the city branding of “Sparkling Surabaya”. This is done by the Blue Bird taxi company in Surabaya. In a creative way, ...

• Generation Gap at PT Dharma Samudera Fishing Industries Tbk 

  Saputra, Ignatius Teodore Teddy; Tjandrawibawa, Paulina; Christina, Christina (Universitas Ciputra, 2016-08-23)

  Family businesses make up more than 60% of all listed companies in South-east Asia and its succession is considered as one of the company priorities. In Indonesia, about 30% of family-owned businesses survive into the ...

• PENGENDALIAN MANAJEMEN MODAL MANUSIA di PROGRAM STUDI : Sebuah Studi Fenomenologi 

  E. D. R., Wirawan; Sidharta, Helena (Fakultas Ekonomi dan Bisnis Universitas Telkom, 2015-08-02)

  The purpose of this research is investigating how Head of Department implement management control in their real context This research use phenomenology and in-depth interview forcollecting data, This study found that Head ...

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