Browsing by Author "Akbar, Putri Afdollu"

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    • 4p Mixing Marketing Strategy of Login Store 

      Akbar, Putri Afdollu; Bernardus, Denny (Universitas Ciputra, 2015-08-23)
      This study was conducted in CV Login Store Surabaya and Lumajang. It was aimed to determine the right 4P marketing strategy for Login Store Company. The researchers used qualitative approach with in-depth interview ...