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    • Entrepreneurial Marketing: Resource-Advantage (R-A) Theory, Perspective, and Practice in Small Firms 

      Wahyudi, Sandy (Proceeding of the 3rd IICIES, Creative and Cultural Entrepreneurship In The New Era – July 2011 – ISBN: 978-979-19081-3-9 – CIEL SBM-ITB, 2011-07)
      Entrepreneurial Marketing (EM) has been intensively discussed especially in regards to development, Interface and strategic orientation. Nevertheless, few studies focus on EM's grounded theory, especially as it relates to ...