The Influence of Product Quality on The Purchased Decision Educational Children Books

Abstract

The concept Margnal Cost Pricing (MCP) is particularly relevant when used inthe environment of State-owned Enterprises, especially for companies engaged in the field of community serviceand has strategic position in national economic growth. Pricing controlled by the government and the House of Representatives is considere dessential in order to preserve the stability of the business, avoid inflation and unemployment. Therefore it is important for the ministry of state enterprises to study the application of MCP concept, since relevant research results have shown that the this concept has been widely used by developed countries such as American and European countries, especially in determining the electricity rates, train fare, bus fare, ships fare, and publicutility rates provided by the government. In an environmentof State-owned Enterprises there were none research result that led to the implementation of this concept due to the following difficulties: (a) the mechanism that is influenced by political considerations, (b) consideration of qualitative decision-makers with out using a quantitative basis, (c) lack of dissemination of this concept and its nation-wide applicationis very limited,(d) there has been no comprehensive studies in the environment of state-owned enterprises related to the application of this concept, (d) in adequate financial statementsor unadjusted yet since the accounting information is not realistic because of historical based reports, and others. Technically, the application of the MCP concept in the environment of state-owned enterprises can be done, however the willingness and commitment of stake holders are very required.This is where therole of corporate management in the environment of state-owned enterprises or the ministry of state-owned enterprises as share holders as well as annual general meeting board initiatesteps that begins with the study to convince the feasibility and benefits of the MCP implementation. The benefits are especially in improving the performance of related state-owned enterprises, reducing the burden of subsidies, and improving public services. Furthermore, this paper is expected to inspire the decision makers in the environment of state-owned enterprises such as state