Organizational Structure In The Dynamic Environment: Linkage with Strategy and Implementation in Various Forms of Organizations
Abstract
Organizations engaged in a dynamic environment and constantly changing . In the
classical definition of the organization according to the first Chester Barnard (2010 ) that the
organization is a system consciously coordinate all activity or strength of two or more people . In
the sense that the organization has four denominator is the coordination of efforts , common
goals , sharing resources, and a hierarchy of authority . These four factors according to the theory
of the organization referred to as the structure of an organization , that makes an organization can
live and work . In a constantly changing environment , organizational structure is also changing .
Just as an organ of the body , the organization has a cognitive function that has the ability to
perform the perception , interpretation , problem solving and learning from experience .
Organization into a learning organization that is comprised of a group of people working
together collectively increase their capabilities to achieve their desired goals . A learning
organization proactively creating , searching and transferring knowledge through the
organization . Organizational learning will make the organization can have a long-term
competitive ability and manage change.
In the contingency approach that organizations can be seen as a mechanistic
organization with its rigid , bureaucratic with strict regulations and job descriptions were firm
and top-down communication , or an organic organization more relaxed, flexible and
individualized multi-talent and job descriptions are more varied . In the midst of change ,
organizational structures need to always be re order, structures that move the organization can
continue to live achieve the specified organizational strategy or planned.
Writing " Organizational Structure In A Dynamic Environment " is a resume of some
journals that focuses on how organizations conduct a strategic renewal by looking at the structure
of the organization in line with the strategy of the organization established or planned in the
middle of a dynamic environment. This paper will review how the process of strategic renewal in
the different forms of industrial organization and complexity. Starting from the company Small
Medium Enterprise, a multi -national oil companies operating in several countries , companies
that perform strategic alliances . In addition , the writing in this journal also will see how in the
midst of changing and dynamic environment , the company has organizational learning ,
organizational performance is influenced by how the strategic orientation , structure and impact
associate , also the impact of the implementation of Just In Time Selling on marketing
capabilities .