Organizational Structure In The Dynamic Environment: Linkage with Strategy and Implementation in Various Forms of Organizations

Abstract

Organizations engaged in a dynamic environment and constantly changing . In the classical definition of the organization according to the first Chester Barnard (2010 ) that the organization is a system consciously coordinate all activity or strength of two or more people . In the sense that the organization has four denominator is the coordination of efforts , common goals , sharing resources, and a hierarchy of authority . These four factors according to the theory of the organization referred to as the structure of an organization , that makes an organization can live and work . In a constantly changing environment , organizational structure is also changing . Just as an organ of the body , the organization has a cognitive function that has the ability to perform the perception , interpretation , problem solving and learning from experience . Organization into a learning organization that is comprised of a group of people working together collectively increase their capabilities to achieve their desired goals . A learning organization proactively creating , searching and transferring knowledge through the organization . Organizational learning will make the organization can have a long-term competitive ability and manage change. In the contingency approach that organizations can be seen as a mechanistic organization with its rigid , bureaucratic with strict regulations and job descriptions were firm and top-down communication , or an organic organization more relaxed, flexible and individualized multi-talent and job descriptions are more varied . In the midst of change , organizational structures need to always be re order, structures that move the organization can continue to live achieve the specified organizational strategy or planned. Writing " Organizational Structure In A Dynamic Environment " is a resume of some journals that focuses on how organizations conduct a strategic renewal by looking at the structure of the organization in line with the strategy of the organization established or planned in the middle of a dynamic environment. This paper will review how the process of strategic renewal in the different forms of industrial organization and complexity. Starting from the company Small Medium Enterprise, a multi -national oil companies operating in several countries , companies that perform strategic alliances . In addition , the writing in this journal also will see how in the midst of changing and dynamic environment , the company has organizational learning , organizational performance is influenced by how the strategic orientation , structure and impact associate , also the impact of the implementation of Just In Time Selling on marketing capabilities .