EFFECT OF RELATIONSHIP MARKETING ON LOYALTY LEATHER CHEMICAL DIVISION PT. KARYAWIYOSA ABADI

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Date
2015-08-27Author
Mulyadi, Yose Ega
Utami, Christina Whidya
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This study aims to determine the effect of relationship marketing
on customer loyalty leather chemicals division PT. Karyawiyosa
Abadi. Loyalty becomes a very important factor in encouraging
the continuity of its business. According Jesri., At al, loyalty can
be influenced by five variables trust, commitment,
communication, conflict handling, and competence. The
population in this study amounted to 115 customers, while the
number of sample is 90 respondents. Data analysis was
performed using SPSS 20.0. The results showed that the variables
affecting the relationship of loyalty simultaneously and partially.
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