NON FINANCIAL INDICATOR AS THE BETTER INDICATOR FOR START UP BUSINESS: CASE STUDY IN ENTREPRENEURSHIP EDUCATION
Abstract
Performance indicator plays an eminent role in business performance
measurement. This also apply to entrepreneurship education which
using experiential method. With this method students build a real
business project as a tool to make sure that they learn to become
entrepreneur. For several years facilitators are still debating which
indicators to be the best implemented in student project. The purpose of
this study is to investigate how facilitators measure the performance of
student business.
This study uses qualitative approach with case study method. In-depth
interview become the main tool for collecting data beside
documentations and observation. We use purposive sampling method in
order to get capable informantts. Categorization is employed to analys
data.
The resulst of this study shows that nonfinancial indicators are better
than financial indicators. Several nonfinancial indicators are namely
business growth, business process, business problem, and mindset.
Nevertheless, this study also finds that nonfinancial indicators should
be implemented together with financial indicator because both are
complement rather substitution.