Quantum Leap Strategy Industri Pariwisata Indonesia Dalam Menghadapi Masyarakat Ekonomi Asean (MEA)
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In the last decade, almost all countries in the world are trying hard to develop the tourism potential to earn foreign exchange as much as possible. Likewise in Indonesia, each region seeks to develop the tourism potential of the area owned by both for domestic and foreign markets. Tourism is an important factor not only for the country but also a region (area) because it has a very abroad multiplier effect. However, the disadvantage that often do local governments (provincial / district / municipal) related to the promotion of tourism is promoting its region itself. Thus promotion will never give any economy impact because the money in circulation comes from the same area. Referring to the data released by the World Economic Forum (WEF) in 2014, the competitiveness of Indonesian tourism is in the top 70 of 144 countries. While in ASEAN, Indonesia is ranked fourth below Singapore, Malaysia and Thailand. In order for Indonesia to rank 30 of the world by 2019 as expressed by the Minister of Tourism, Arief Yahya, a lot of things to do especially need to make a quantum leap forward in the preparation and implementation strategy. This study uses a qualitative method with secondary data as a research tool. this study shows that Quantum Leap Strategic Map of the tourism sector is very important and useful to compete in the Asian Economic Community (AEC) which will be effective in early 2016. Spirit of entrepreneurship is needed for all stakeholders in the field of tourism in order Indonesia is the entrepreneur who sustained and grow / develop (growth).