ENTREPRENEURIAL INTENTION: SET OF FACTORS TOWARDS ENTREPRENEURIAL BEHAVIOR IN CIPUTRA UNIVERSITY
Abstract
ENTREPRENEURIAL INTENTION: SET OF FACTORS TOWARDS ENTREPRENEURIAL BEHAVIOR IN CIPUTRA UNIVERSITY
The rate of unemployment in Indonesia is high, thus, entrepreneurs must
be developed. However, the rate of entrepreneurial intention in Indonesia is still
considered at a low rate. Therefore, this research uses the Theory of Planned
Behavior (TPB) framework to measure entrepreneurial intention by three
antecedents, which are attitudes towards behavior, subjective norms and perceived
behavior control. This research specifically focuses on Ciputra University 2017
students majoring in Business Management International (BMI). The research is
done using the quantitative method with a total of 71 students’ response collected
from online survey questionnaire using a 5-point Likert scale. The data are
analyzed through the SPSS software. The result demonstrates that attitude toward
behavior, subjective norms, and perceived behavioral control significantly affect
entrepreneurial intention of BMI student in Ciputra University. Furthermore, in
order to increase the value of the attitude towards behavior, subjective norms, and
perceived behavioral control, then Ciputra University needs to develop more
entrepreneurship within the in-class lessons and materials, or even through some
entrepreneurial activities