LEADERSHIP STYLES IN MSMEs :

Abstract

LEADERSHIP STYLES IN MSMEs: ENTREPRENEURIAL PROJECTS OF CIPUTRA UNIVERSITY STUDENTS

In the current business environment of increased globalization along with rigid competition, innovation and technology have caused an urge for strategic leadership in order to overcome rigid competiton. Meanwhile, only a few researches has been examined about leadership styles used by entrepreneurs, especially in the context of Ciputra university student projects have been examined. Thus, it is critical for a research to explore best leadership approach, which includes transformational leadership style, transactional leadership style and passiveavoidant leadership style for business purposes. This research specifically focuses on the Ciputra University 2014 students who majored in Bachelor of Business with their established entrepreneurial projects. The research is done using descriptive method through online survey with total of 72 students. The data were analyzed through descriptive statistic test results. The result demonstrates that the majority of Ciputra university students use transactional leadership styles in their project/ start-up businesses. Thus, it is suggested that students adopt transformational leaderships style or transactional leadership styles that are better for business purposes.