The Dimension Quality of Service Influence Customer Satisfaction in Hotel (A Case Study an Examination of The Transaction Model In Service Industry)

Abstract

1. Design/ methodology –The paper used survey and choice data collection by interviews which used to built the model of customer satisfaction. A structured questionnaire was employed to gather data and tested of validity and also reliability first. 2. Findings-Regarding the regression model customer satisfaction was influenced most by dimension quality of service (e.g. technical or outcome dimension, functional or process related dimension, corporate image) Practical implication -Full service hotels should focus on five dimensions and if customer satisfaction is to be treated as a strategic variable. Originality/ value -The all of data for study tests the transaction model and some the literature of service marketing