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|Title:||The Effect of Product Value and Store Image Intention To Buy Car (A Case Study of Visitors in Surabaya OTO Seller).|
|Keywords:||Product Value, Store Image, Purchase Intentions|
|Publisher:||Proceeding. Innovation In Technology, Information, And Management Concerning Worldwide Economic Challenge – Vol.5, February 2012 – ISSN: 1978-774X - International Seminar On Industrial Engineering and Management (ISIEM).|
|Citation:||Sutanto, J. E. (2012). The effect of product value and store image intention to buy car (a case study of visitors in surabaya oto seller). In Proceeding. Innovation In Technology, Information, And Management Concerning Worldwide Economic Challenge (pp. IM-77). Retrieved from http://dspace.uc.ac.id/handle/123456789/166|
|Abstract:||This study is aimed to measure how far the influence of a product value and a store image in the intention to buy car in Surabaya Oto Seller. The population in this study is a list of visitors of Surabaya Oto Seller from period June 2009 until April 2010. The sample in this study is 55 people. The results show the product value has a significant influence in the intention to buy, a store image has a significant influence on intention to buy, the product value and store image together have significant effect on intention to buy.|
|Appears in Collections:||Lecture Papers International Published Articles|
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