The Effect of Product Value and Store Image Intention To Buy Car (A Case Study of Visitors in Surabaya OTO Seller).
This study is aimed to measure how far the influence of a product value and a store image in the intention to buy car in Surabaya Oto Seller. The population in this study is a list of visitors of Surabaya Oto Seller from period June 2009 until April 2010. The sample in this study is 55 people. The results show the product value has a significant influence in the intention to buy, a store image has a significant influence on intention to buy, the product value and store image together have significant effect on intention to buy.