• Login
    View Item 
    •   DSpace Home
    • Skripsi, Tesis dan Disertasi
    • Fakultas Ilmu Komunikasi
    • Ilmu Komunikasi
    • View Item
    •   DSpace Home
    • Skripsi, Tesis dan Disertasi
    • Fakultas Ilmu Komunikasi
    • Ilmu Komunikasi
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    STRATEGI KOMUNIKASI PEMASARAN ONLINE LA-DEVITTO di SURABAYA DENGAN PENDEKATAN BENCHMARKING

    Thumbnail
    View/Open
    Cover (261.3Kb)
    Halaman Pengesahan (274.0Kb)
    Pernyataan Orisinalitas (301.9Kb)
    Riwayat Hidup (227.2Kb)
    Daftar Gambar (319.5Kb)
    Daftar Tabel (317.2Kb)
    Daftar Lampiran (322.6Kb)
    abstrak (309.5Kb)
    Daftar Isi (473.3Kb)
    kata pengantar (470.5Kb)
    BAB I (1.341Mb)
    BAB II (2.308Mb)
    BAB III (719.1Kb)
    BAB IV (655.5Kb)
    BAB V (2.924Mb)
    BAB VI (463.0Kb)
    Daftar Pustaka (770.8Kb)
    Date
    2018
    Author
    Surati, Wahyu
    Metadata
    Show full item record
    Abstract
    Online marketing communication strategy is important to all industries especially Food and Beverages (F&B) industry. It is supported with the development of internet and increasing numbers of people who use mobile phone. The purpose of this thesis is developing online marketing communication strategy on La-Devitto. This research uses qualitative method to find the answer to the problem statement itself. The result of this research finds that media used for online marketing communication are social media (Instagram, Whatsapp) and website. In addition, there are ways or efforts to manage online media which are using endorsement, active activities on social media, interesting content of media online, and appealing picture. In addition, this research finds that words of mouth and sales promotion are important in online marketing.
    URI
    https://dspace.uc.ac.id/handle/123456789/1697
    Collections
    • Ilmu Komunikasi

    Copyright©  2017 - LPPM & Library Of Universitas Ciputra
    »»» UC Town CitraLand, Surabaya - Indonesia 60219 «««
    Powered by : FreeBSD | DSpace | Atmire
     

     

    Browse

    All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Copyright©  2017 - LPPM & Library Of Universitas Ciputra
    »»» UC Town CitraLand, Surabaya - Indonesia 60219 «««
    Powered by : FreeBSD | DSpace | Atmire