• Login
    View Item 
    •   DSpace Home
    • Lecture Papers
    • Lecture Papers International Published Articles
    • View Item
    •   DSpace Home
    • Lecture Papers
    • Lecture Papers International Published Articles
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The Analysis of Customer Relationship Marketing Impact Toward Customer Satisfaction At Astra Credit Company Surabaya.

    Thumbnail
    View/Open
    171.pdf (185.6Kb)
    Date
    2009-12
    Author
    Hongdiyanto, Charly
    Metadata
    Show full item record
    Abstract
    The topic of this research is to analyze Customer Relationship Marketing (CRM) impact toward satisfaction at Astra Credit Company (ACC). The background of this research is to analyze whether CRM including relationship, retention, referrals and recovery collectivity or partially influence customer satisfaction at ACC. The research use descriptive method involves collecting the primary data. This process is done using questionnaires. The result obtained processed with statistical software to answer the hypothesis. The sample was randomly selected based on criteria predetermined, relevant to the objectives of the research. The study uses Multiple Regression Analysis instrument to test if each variable is significantly affecting the decision when tested individually. The population consists of ACC's customers. 40 customers are randomly selected. In simple random sampling, every element in the population has a known and equal chance of being selected as a subject. As the result of this research process, the research findings are stated. Each concludes some samples which are appropriate with the characteristic of research.
    URI
    http://dspace.uc.ac.id/handle/123456789/171
    Collections
    • Lecture Papers International Published Articles

    Copyright©  2017 - LPPM & Library Of Universitas Ciputra
    »»» UC Town CitraLand, Surabaya - Indonesia 60219 «««
    Powered by : FreeBSD | DSpace | Atmire
     

     

    Browse

    All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Copyright©  2017 - LPPM & Library Of Universitas Ciputra
    »»» UC Town CitraLand, Surabaya - Indonesia 60219 «««
    Powered by : FreeBSD | DSpace | Atmire