The Effect of Product Value and Store Image Intention to Buy Car (A Case Study of Visitors in Surabaya OTO Seller)
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This study is aimed to measure how far the influence of a product value and a store image in the intention to buy car in Surabaya Oto Seller. The population in this study is a list of visitors of Surabaya Oto Seller from period June 2009 until April 2010. The sample in this study is 55 people. The results show the product value has a significant influence in the intention to buy, a store image has a significant influence on intention to buy, the product value and store image together have significant effect on intention to buy.