Service Innovation as Strategy to Beat Competitor in Business Services Setting (Case Study of a Small and Medium Industrial Company)
MetadataShow full item record
Purpose -The purpose of this study is that service sector exists along with another sector development. Service sector does not only give facilities, but also as activity that can show good result output which becomes important effort especially in facing the economic challenge at this globalization era. Methodology -That is used in this study has determined the population of 1153 food and beverage industrial companies which have multi-business and multi-products in East Java area according to the Indonesian Business Field Classification in 2002 based on the BPS data of East Java province that consists of 28 regencies and 6 cities. Whereas, the sample of this study consists of 117 industrial companies of food and beverage. Conclusion - if there is a competitor issue in internal area, so the first thing that should be done is paying the attention to the internal efficiency but not making decision to it like reducing cost or employee redundancy. However, the company should try to change the strategy by improving the quality and building good relationship with consumers. Implications - A company will give appreciation or praise the employee and emphasize on doing the important quality culture. Second effect, besides internal effect is external effect, shaped consumer satisfaction statement that will increase service business.
Showing items related by title, author, creator and subject.
The Dimension Quality of Service Influence Customer Satisfaction in Hotel (A Case Study an Examination of The Transaction Model In Service Industry) Sutanto, J.E (Proceeding, Quality, Competitiveness, and Value-Added Services in Solving Predetermined Global Crisis – Vol.3, Desember 2009 – ISSN: 1978-774X - International Seminar on Industrial Engineering And Management (ISIEM)., 2009-12)1. Design/ methodology –The paper used survey and choice data collection by interviews which used to built the model of customer satisfaction. A structured questionnaire was employed to gather data and tested of validity ...
The Effect of Workers’ Friendliness, Price, Service Quality, Brand Image and Location on Customers’ Decision in Choosing Laundry Service Osmar, Idelia; Hermeindito, Hermeindito (The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)The improvement of life standards and needs of people in Indonesia, together with time limitation in taking care of daily needs, have resulted growing substantial demands of laundry service, especially demands for on kilos ...
Analysis of the Influence of Service Quality, Promotion and Price Towards Decision to Use the Relaxation Massage Service and Body Care in House of Roida (Study in the City of Surabaya) Yudha, Tatar Kurnia; Melinda, Tina (The 3rd ICOEN 2016 - Book 4 - Universitas Ciputra, 2016-08-22)This research aims to know the influence of service quality, promotion and price towards the decision to buy the service of relaxation massage and body care in House of Roida in the city of Surabaya. The research type used ...