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dc.contributor.authorUtami, Christina Whidya
dc.contributor.authorTeguh, Monika
dc.contributor.authorWono, Hilda Yunita
dc.contributor.authorHongdiyanto, Charly
dc.date.accessioned2019-08-12T06:24:03Z
dc.date.available2019-08-12T06:24:03Z
dc.date.issued2018-09-21
dc.identifier.urihttp://dspace.uc.ac.id/handle/123456789/2070
dc.description.abstractOne of the things that is still in the spotlight for the Surabaya City government is the population density. It makes city officials take strategic steps to increase public participation in family planning program. One of the programs being promoted is male family planning with vasectomy method. In order for this pro-gram to be widely known, public service ads will be made. The ads take consideration of perceptions and self-concept of the target. The method used in this research is descriptive qualitative, with in-depth interviews as data collection instruments. This research informant consisted of five people who were the target of the male family planning program using vasectomy methods, namely men, Surabaya residents, aged 25-49 years old, married and already had a child of at least one person. The results show that the target have no negative per-ception towards the program and willing to participate when they feel it is necessary. They also want to be seen as responsible and useful person for their family and surroundings. Thus the ads to be made are advisable to lift it as the main message.en_US
dc.language.isoen_USen_US
dc.publisherParahyangan Catholic Universityen_US
dc.subjectPublic Service Ads, Adverstising, Family Planning, Vasectomyen_US
dc.titlePerception and Self-Concept Analysis as the Basis of Making Family Planning Ads for Male in Surabayaen_US
dc.typeOtheren_US


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