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Title: The Role of Passion and Persistence as Entrepreneur's Characters in Running a Business in Creative Industry: A Case Study of Gae Koen Tok
Authors: Kamadjaja, Abibayu Gustri
Kusuma, Meidiahna
Keywords: Entrepreneurship, Passion, Persistence, Creative Industry
Issue Date: 28-Jun-2012
Publisher: Developing and Collaborating in Innovation and Entrepreneurship to Pursue ASEAN Emerging Market – Book 03, 2nd Edition – 28 June 2012 - ISBN: 978-979-19081-7-7 – CIEL SBM-ITB
Citation: Kamadjaja, ,. A. G., & Kusuma, M. (2012). The role of passion and persistence as entrepreneur's characters in running a business in creative industry: A case study of gae koen tok. In Proceeding of the 4th IICIES “Developing & Collaborating In Innovation and Entrepreneurship to Pursue ASEAN Emerging Market” (pp. 139-146). Retrieved from
Abstract: This study emphasizes on two characters of entrepreneur, namely passion and persistence. These two characters are done by the owner of Goe Koen Tok business that if moving in the field of creative industry, specifically in Surabaya's merchandise industry. This business is started during owner's third semester undergraduate study, year 2009, and still existed until the making of this study. This study indicates the role, Junction, and impacts of the entrepreneurship characteristics in the business that being carried from 2009 until 2011. This study also tells about the history of the company, business profiles, various important experiences, and many decisions in the business. The end of this study indicates that persistence and risk taking have an important role in running Gae Koen Tok and provides suggestion for strengthen owner's characters in sustaining and developing this business.
ISBN: 978-979-19081-7-7
Appears in Collections:Lecture Papers National Published Articles

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