Browsing Lecture Papers by Subject "Garment business, Marketing, Marketing Mix, Promotion Mix"
Now showing items 1-1 of 1
(Universitas Ciputra, 2017-09)Sketch! is a garment company which manufactures ready-made clothing meant for middle-class consumers between the age of 16 and 35 years. The promotion mix planning is expected to increase the company’s promotional activities ...