Browsing Lecture Papers by Subject "Global Market, Advertisement, Culture"
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(Proceeding, Innovation in Technology, Information, and Management Concerning Worldwide Economic Challenge – Vol.5, -16 Feb 2012 – ISSN: 1978-774X – 5th ISIEM, 2012-02-16)In going global, firms are forced to be local yet stay competitive. It is because culture defeats the possibility to use a purely standardization strategy for going global. Culture also turned out to be a factor contributing ...