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The Planning of 4PS Marketing Strategy in Apparel Brand Ahimsa
(The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)
The purpose of this research is to determine the right marketing strategic for AHIMSA as a soon to be startup company using 4Ps technique. The subject of this research is 1 customer of competitor brand Zara, 1 customer of ...