Now showing items 1-1 of 1
The Influence of Publisher’s Promotion Through Social Media Towards The Consumer Awareness of Fantasy Novels: A Case Study of Ther Melian Novels
(Proceedings The 1st ICOEN – 18-19 September 2014 – ISSN: 2356-3206 – Universitas Ciputra, 2014-09-18)
The continuous annual growth of the book industry has resulted in the increase of competition among publishers. Inevitably, publishers are required to execute a range of marketing efforts to increase consumer awareness. ...