Please use this identifier to cite or link to this item: http://dspace.uc.ac.id/handle/123456789/350
Title: Factors Influencing Product Customization: A Study on Global Product
Authors: Kusuma, Meidiahna
Keywords: Customization, Hofstede's Cultural Dimension, Global Product
Issue Date: 1-May-2010
Publisher: Secand Annual Conference on Global Management Conference 2010 "Globalization, Sustainability and Development" – 27 April-01 May 2010 – Gunadarma University
Citation: Kusuma, M. (2010). Factors influencing product customization: A study on global product. In Secand Annual Conference on Global Management Conference 2010 "Globalization, Sustainability and Development" (pp. 306-315). Retrieved from http://dspace.uc.ac.id/handle/123456789/350
Abstract: This study intends to determine the relationship between cultural factors and customization strategy of a global controversial product using Playboy magazine as a research target. Through a content analysis of four nation editions, the relationship between Hofstede's cultural dimensions and articles of Playboy magazine are hypothesized and tested. Result found that femininity significantly influences the type of written article the magazine
URI: http://dspace.uc.ac.id/handle/123456789/350
Appears in Collections:Lecture Papers International Published Articles

Files in This Item:
File Description SizeFormat 
350.pdf209.91 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.