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|Title:||Factors Influencing Product Customization: A Study on Global Product|
|Keywords:||Customization, Hofstede's Cultural Dimension, Global Product|
|Publisher:||Secand Annual Conference on Global Management Conference 2010 "Globalization, Sustainability and Development" – 27 April-01 May 2010 – Gunadarma University|
|Citation:||Kusuma, M. (2010). Factors influencing product customization: A study on global product. In Secand Annual Conference on Global Management Conference 2010 "Globalization, Sustainability and Development" (pp. 306-315). Retrieved from http://dspace.uc.ac.id/handle/123456789/350|
|Abstract:||This study intends to determine the relationship between cultural factors and customization strategy of a global controversial product using Playboy magazine as a research target. Through a content analysis of four nation editions, the relationship between Hofstede's cultural dimensions and articles of Playboy magazine are hypothesized and tested. Result found that femininity significantly influences the type of written article the magazine|
|Appears in Collections:||Lecture Papers International Published Articles|
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