Browsing Lecture Papers International Published Articles by Subject "Attributes Product, Brand, Label, Packaging, Complimentary Service, Consumer Purchasing Decision"
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(The 3rd ICOEN 2016 - Book 2 - Universitas Ciputra, 2016-08-22)Food businesses in Indonesia, especially in the segment of packaged food and soft drinks have progressed very rapidly. The attributes of a product plays an important role in deciding a consumers’ purchasing decisions. ...