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    • Corporate Rebranding: A Literature Review 

      Krisprimandoyo, D. Agung (Proceeding The 2nd International Conference on Entrepreneurship (ICOEN) – 28 Agustus 2015 – P.152-165 – ISSN: 2356-3206 – Fakultas Pasca Sarjana Universitas ciputra, 2015-08-28)
      Although the media have frequently reported companies that did rebranding, this phenomenon still receives little attention from academic side. Rebranding, which is defined as the identity changing process, should be ...