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    • Carroserie Company “X” Brand Equity Evaluation 

      Ge, Henry Djaja; Kodrat, David Sukardi (The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)
      This study aims to evaluate the brand equity of "X" carroserrie for truck company. The examination of brand equity in this research is based on two perspectives; corporate perspective and customer perspective. Meanwhile, ...