Browsing Lecture Papers International Published Articles by Subject "Brand equity, B2B market, Car accessories, Brand"
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(The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)This study aims to evaluate the brand equity of "X" carroserrie for truck company. The examination of brand equity in this research is based on two perspectives; corporate perspective and customer perspective. Meanwhile, ...