Browsing Lecture Papers International Published Articles by Subject "Buying Decision, Consumers' Preference, Product Attribute, Cleaner, Homecare Detergent"
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The Analysis of Product Conjoint Attribute as Main Consideration for Buying Decision of Homecare Wipe Detergent
(The 3rd ICOEN 2016 - Book 2 - Universitas Ciputra, 2016-08-22)The home care detergent industry has now been dominated by some brands only and thus has made this industry a very interesting one to penetrate. Women’s perceptions on the products in this industry are also challenging to ...