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    • The Role of Marketing Mix (7P) for Consumer Buying Decision Pastry Cake in Malang City 

      Hamzah, Stefani B. Shella Maya; Sutanto, J.E. (The 3rd ICOEN 2016 - Book 3 - Universitas Ciputra, 2016-08-22)
      Purpose – The study seeks to examine which Marketing Mix (7P) variables influence on consumer buying decision to pastry cake. This paper aims to explore seven variables of Marketing Mix (7P): product, price, place, promotion, ...