Browsing Lecture Papers International Published Articles by Subject "Price, Promotion, Purchasing Decision"
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The Analysis of Price and Promotion Influence Toward Purchasing Decision in Athalia Daily Spa and Slimming Banyuwangi Jawa Timur
(The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)Athalia had not analyzed the influence of price and promotion to purchase decision of Athalia’s services before. The purpose of this research was to analyze price and promotion’s affection simultaneously to purchasing ...