Browsing Lecture Papers International Published Articles by Subject "Product Quality, Price, The Decision of Consumer Purchase, Consumer Repurchase Intention"
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The Impact of Product Quality and Price on the Decision of Consumer Purchase Which Affects the Consumer Repurchase Intention at Pentol Bonbon Company (The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)In this globalization era, food industry has significantly increased in the last five years. Pentol BonBon is the company which engages in the food sector. The purpose of this research is to examine the influence of the ...