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    • The Effect of Product Value and Store Image Intention To Buy Car (A Case Study of Visitors in Surabaya OTO Seller). 

      Sutanto, J.E (Proceeding. Innovation In Technology, Information, And Management Concerning Worldwide Economic Challenge – Vol.5, February 2012 – ISSN: 1978-774X - International Seminar On Industrial Engineering and Management (ISIEM)., 2012-02)
      This study is aimed to measure how far the influence of a product value and a store image in the intention to buy car in Surabaya Oto Seller. The population in this study is a list of visitors of Surabaya Oto Seller from ...