Browsing Lecture Papers International Published Articles by Subject "brand personality, self-image, self-congruity, satisfaction, loyalty"
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Effect of Self-congruity Toward Loyalty With Satisfaction as Intervening Variable in Magnum Consumer in Indonesia (David Publishing Company, 2013-04)Brand personality and self-image have a correlation which forms a consumer behavior that may result in satisfaction and loyalty. This research is an modification from Achouri and Bouslama’s literature review on 2010. ...