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    • The Analysis of Brand Building Factor of Tea Product in Surabaya 

      Pramita Sari, Alfy Wahyu; Melinda, Tina (Universitas Ciputra & Universidade da Paz, 2017-09-06)
      The aim of this research is to test the variables formers of tea products’ branding in Surabaya. The investigated variables in this research are packaging variable (X1), product quality variable (X2), and price variable ...