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    • Effect of Quality and Price of Meatball on Consumer Purchase Decision 

      Isabella, Ulfa; Murwani, F. Danardana (The 3rd ICOEN 2016 - Book 4 - Universitas Ciputra, 2016-08-22)
      Meatball is a beef-processed food that easily found in the various regions in Indonesia. Price and quality are two factors that are used by consumers in buying this particular food. This study aims to determine the effect ...