Browsing Lecture Papers International Published Articles by Subject "meatball, quality, price, buying decision, consumer behavior, food industry"
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(The 3rd ICOEN 2016 - Book 4 - Universitas Ciputra, 2016-08-22)Meatball is a beef-processed food that easily found in the various regions in Indonesia. Price and quality are two factors that are used by consumers in buying this particular food. This study aims to determine the effect ...