Browsing Lecture Papers International Published Articles by Subject "product value, store image, purchase intentions"
Now showing items 1-1 of 1
-
The Effect of Product Value and Store Image Intention to Buy Car (A Case Study of Visitors in Surabaya OTO Seller)
(Indonesian Industrial Engineering Higher Education Association, 2012-02-14)This study is aimed to measure how far the influence of a product value and a store image in the intention to buy car in Surabaya Oto Seller. The population in this study is a list of visitors of Surabaya Oto Seller from ...