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The Effects of Word Of Mouth And Product Attributes Toward Purchase Decision On Ice Manias
(Proceeding FMI7 - November 2015 - Departemen Manajemen Fakultas Ekonomi & Bisnis Universitas Sumatera Utara Medan, 2015-11-10)
This research aims to test the effect of word of mouth and product attributes toward customer decision to buy Ice Manias both partially and simultaneously. The variables studied in this research are word of mouth (X1) and ...