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Analysis of Attitude, Subjective Norm, Positive-Negative Anticipate Emotion Toward Desire And Intention In The Modern Retail Consumer
(Jurnal Manajemen – Vol.XV No.02, Juni 2011 – Hal.175-187 – ISSN:1410-3583, 2011)
Along with the process of globalization, the retail industry grew into a business that is very influential on the world economy, including in Indonesia. The growth of modern retailers dominate the retail business in ...