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Product, Purchase, Consumption and Advertising Involvement in Fashion Industry in Surabaya (Perspective Review on Age and Gender)
(Proseeding 1st International Conference, Enhancing Indonesian Business Competitive Advantage – April 23-25 2010 – Indonesian Management Scientist Association., 2010)
Fashion industry is one of most rapid industry in growth. The high Competition in this industry resulting in marketers that forced to getting more understanding and knowledge about, what things that could be able to encourage ...