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dc.contributor.authorSutanto, Shienny Megawati
dc.contributor.authorWardaya, Marina
dc.date.accessioned2016-09-07T02:26:13Z
dc.date.available2016-09-07T02:26:13Z
dc.date.issued2016-08-22
dc.identifier.issn2356-3206
dc.identifier.urihttp://dspace.uc.ac.id/handle/123456789/660
dc.description.abstractThe era of globalization is characterized by the development of very fast internet, nowadays many things have turned into digital form, including businesses. Promotional activity has also been faced with many changes, now promotional activities are not just limited to advertisements in print, audio and television are an expensive proposition, marketing these days can be done in various media and ways with a relatively low cost, one of them by using social media. This study aimed to identify the use of social media as a means of promotion on Facebook. Any promotional content that could lead to novel consumer awareness. The theoretical basis of this research is to use the model AIDA, namely their attention, interest, desire and action by media consumers and social theory. The research method used is a qualitative description of the research that describes the phenomenon of social media as a media campaign. With the interview method on a resource of experienced experts in the promotion of social media. The results of this study would be useful to the creative industries, especially the publishing industry when formulating promotional content on social media Facebook.en_US
dc.language.isoen_USen_US
dc.publisherThe 3rd ICOEN 2016 - Book 1 - Universitas Ciputraen_US
dc.subjectpromotion, publisher, novel, consument, AIDA, social media, Facebooken_US
dc.titleUsing Social Media as A Mean to Promote Novelsen_US
dc.typeOtheren_US


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