Feasibilities Studies of Opening Furniture Distribution Business in MERR IIC Surabaya
Sidarta, Mikhael Patrick
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The research are conducted in order to study the feasibility of opening furniture distributions business in MERR IIC area in Surabaya. This research will look upon several aspect of feasibility studies including law, management, technical and technology, marketing, and financial aspects. In the aspect of the market, as a first step to do projections for future demand that will come with the linear regression method. For terms of marketing and target market analysis company 4Ps (Product, Price, Promotion, Place) and STP (Segmentatiom, Targeting, Positioning). On the technical aspects, carried out calculations to determine the layout of the place of business and the division based on the function of the room. The total floor area of operations which will be used by 385 m2 with a building area of 600m2. Besides that, there will be distribution system settings based on the type of purchase and delivery area. From the aspect of management, the new organizational structure is not much different from the old company's organizational structure. The difference is in the leadership, which in the company to be established is headed by a manager as head of the company that is responsible directly to the owner. Owner of the company once led in the old company still overseeing the operations of the company just not routine. In this business expansion project carried out additional workforce. From the financial aspect unknown Total Project Cost Rp 3.937638 billion, - and all from their own capital, profit and loss statements, cash flow, and balance sheet. Assuming a discount rate of 10% calculation of NPV is Rp 6,200,463,264.62, Discounted Payback Period 4 years 6 months 22 days, an IRR of 20.16%. From these calculations it can be seen that the value of a positive NPV, DPP slightly over the planning horizon and the IRR is greater than the discount rate assumption that the financial aspect of the project is said to be feasible. From the results of feasibility studies can be done, it can be concluded that the establishment of a wood furniture factory in Surabaya review of aspects of the market, technical aspects, management aspects and financial aspects declared eligible.