The Effect of Price and Product Quality On Buying Decisionof Photo Cabin Services

Abstract

The main purpose of this research is to determine the effect of price, and product quality on buying decision OF Photo Cabin services. The population in this research are Surabaya people whose been a client to Photo Cabin during April 2012 to November 2013 which is consist of 31 clients. This study uses multiple regression analysis and uses the validity test and reliability test before to test the validity and reliability of any statement filled. Hypothesis testing is performed using F test, t test, correlation coefficient of determination. This research used classical assumption test, which is consist of multicolinearity test, normality test, heterokedastisity test, auto correlation test, and linearity test The result of this research shown that there were significant effect between Price (X1), and Product Quality (X2) on buying decision of Photo Cabin (Y)).