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    • The Planning of 4PS Marketing Strategy in Apparel Brand Ahimsa 

      Hadiwidjojo, Jasmine Yulina; Bernardus, Denny (The 3rd ICOEN 2016 - Book 1 - Universitas Ciputra, 2016-08-22)
      The purpose of this research is to determine the right marketing strategic for AHIMSA as a soon to be startup company using 4Ps technique. The subject of this research is 1 customer of competitor brand Zara, 1 customer of ...