Browsing by Author "Radianto, Wirawan E.D"
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IDENTIFICATION OF INNOVATION PROCESS ON NEW PRODUCT DEVELOPMENT IN SMALL AND MEDIUM ENTERPRISES
Efrata, Tommy C.; Radianto, Wirawan E.D; Marlina, Maria A. E. (2019-09-29)Understanding the innovation process of new product development (NPD) is expected to support the company’s sustainability. This study aims to identify the NPD innovation process in the food and beverage industry in Indonesia. ...