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    • The Factor Analysis on Purchasing Decision Making in Stores X 

      Rahayu, Yenny; Melinda, Tina (Universitas Ciputra & Universidade da Paz, 2017-09-06)
      This study examined the factors that made up customers’ purchasing decisions in Store X. The purpose of this study was to analyze the factors that determine customers’ purchasing decisions in store X. One hundred respondents ...