Browsing by Subject "7Ps of Green Marketing, Product, Price, Place, Promotion, People, Process, Physical Evidence, and Purchase Intention."
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THE IMPACT OF GREEN MARKETING 7Ps TOWARDS CONSUMER PURCHASE INTENTION: A STUDY CASE ON JOLAV ENTERPRISE (Universitas Ciputra Surabaya, 2020-05-14)This research analyzes the impact of 7Ps of Green Marketing Mix towards consumer’s purchase intention. The researcher uses simple random sampling to collect the data. The data was collected by handing out the questionnaires ...