Browsing by Subject "B2B, Feature, Communication, Reward, Status."
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Analisis Konjoin Preferensi Konsumen Terkait Penjualan Produk B2B Melalui Mobile Application
(Universitas Ciputra Surabaya, 2019)PT Cellcius Indoperkasa adalah perusahaan yang bergerak dibidang penjualan produk secara B2B. Proses penjualan dilakukan dengan menyebarkan sales force, atau dengan kata lain konsultan produk perusahaan secara langsung ... -
CONJOINT ANALYSIS OF CONSUMER PREFERENCES REGARDING B2B PRODUCT SALES THROUGH MOBILE APPLICATION
(Universitas Ciputra, 2020)Conjoint analysis is a multivariate analysis technique that can be used to determine the relative importance level based on customer’s perception. Due to the need of business expansion, PT Cellcius made use of media through ...