Browsing by Subject "e-CRM capability; co-information sharing activity; product competitiveness; SMEs marketing performance"
Now showing items 1-1 of 1
-
The influence of e-CRM capability and co-information sharing activity on product competitiveness and marketing performance of small and medium-sized enterprises
(Inderscience Enterprises Ltd., 2018)The purpose of this study is to test the influence of electronics customer relationship management (e-CRM) and co-information sharing on product competitiveness and small and medium-sized enterprises (SMEs) performance ...