Browsing by Subject "qualitative, handmade product, marketing strategy, five forces, SWOT"
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Strategy Analysis Using the Five Forces and SWOT Methods Towards Handmade Products of CAD
(The 3rd ICOEN 2016 - Book 3 - Universitas Ciputra, 2016-08-22)The purpose of this paper is to analyze the appropriate marketing strategy for a product that is handmade fashion accessories, in this case, the bag through five forces and SWOT strategy. This research was carried out by ...