Browsing by Subject "qualitative, retail, alfamart, service, product quality, satisfaction, customer loyalty"

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Approach to Qualitative Methods in Digging Deeper Influnce of Product Quality, Service Quality, and Customer Satisfaction on Consumer Loyalty (Case Study at Alfamart Retails in East Java)

Sutanto, J.E. (European Journal of Business and Management, 2015)

Purpose - This paper aims to determine of approach to qualitative methods in digging deeper into the influence of the quality of service, product quality and customer satisfaction on consumer loyalty and case study at ...