Perancangan Brand Campaign Untuk Bisnis Event Organizer Blacktie Event Production Beserta Media Promosinya

Abstract

The purpose of this research is to determine the impact of strategy integrated marketing communications of event organiser “Blacktie Event Production” through planning its brand campaign, as well as promotion tools. “Blacktie Event Production” can be categorised as a startup in service business field. As there’s people who is still unaware about “Blacktie Event Production”, therefore “Blacktie Event Production” needs to learn more about how to promote their brand so it will be noticed by the society. The strategy marketing communications will be developed through promotion tools such as online and offline platform, marketing event and exhibition. The Brand Campaign will be done within a year, to increase the brand awareness of “Blacktie Event Production” management services in Surabaya. This research planning will be using both quantitative and qualitative methods. The data of the qualitative research will be collected by interviewing an expert user and an extreme user about event organiser, branding, and promotion tools. Meanwhile, the data of quantitative method will be collected by spreading online questionnaire to some people who had use this service or potential customer of Blacktie Event Production with 20- 35 age range. Furthermore, this research will also be using literature studies through books and journal. Lastly, the conclusion of this research can be seen that an event organiser needs a suitable marketing strategy to be able to increase the brand awareness of its business.